Search Engine Optimization (SEO) is a key part of any digital marketing plan made in the 21st century. It’s an important way to make sure you get a good spot in relevant search engine results. This brings the right people to your products and services and makes it more likely that they’ll buy from you.
Simply put, if you don’t do it, you’re likely to lose customers to brands that do, and you’ll become harder and harder to find online.
When it comes to SEO, working with an seo company is a common way to get good results. Of course, this kind of seo company service costs money.
Even though marketing should always take up a big chunk of your business’s budget, it’s important to keep an eye on your spending.
So, should you pay an seo company to do it for you, or might it be better to do it yourself? This article looks at the questions you should ask yourself before deciding one way or the other. Click here to get about top seo agency in Sydney.
1. How long has your business been around?
You may already be known in the field. If you want to keep your position in the search results, it may be enough to teach yourself or a member of your team the basics of SEO and go from there.
But a company that is just starting out can benefit greatly from the help of an seo company, as the first few months are crucial for building discoverability, trust, and a strong reputation.
Because of this, you might want to leave all of your digital marketing to the pros, at least at first.
But, as we’ll talk about in more detail below, a new business might not always have the money to hire pricey service providers for key tasks.
2. How big is your company and how much money does it have?
If you have a big budget to work with, it’s almost always a good idea to invest in an seo company help from experts. After all, if everything goes well, this service will more than pay for itself.
When it comes to marketing, it’s never a good idea to take short cuts. If you let things slide, there will always be another business ready to take your place in the search results.
Of course, if you are on a tight budget, you might not have any other choice but to do your own SEO. But you’ll still need to give this part of your business as much time and care as you can.
3. Who are you writing for?
As with any marketing plan, it’s important to think about who you want to attract.
SEO can be changed for global, national, and local audiences, so it’s not always as simple as “SEO for big marketing, do-it-yourself for small”
In fact, promoting yourself to a very specific group of people often requires well-thought-out strategies. On the other hand, it’s easier to reach more general goals by yourself.
It’s important to note that local SEO is still easy to do on your own, and there are many free tools, like Google My Business, that can help you (which helps you to optimize your Google Maps listings and search engine description).
There are also many free and inexpensive ways to search for keywords. You can use these to find long-tail keywords, which are search terms that are longer and more specific and help you target a smaller audience.
For example, if your company runs auctions for real estate sales in Australia, you’ll probably want to find sellers and bidders who are interested in that area.
Because of this, you’ll need to use keywords like “auction property in Australia” in your site’s copy to attract the kinds of people who are most likely to “convert” into paying customers.
4. How well do you know how to use a computer?
How much do you need to know to take care of your own SEO? If you already know a lot about tech and IT, it might not be too hard for you to learn a new skill related to those fields.But if you really don’t know anything about this technique, it might be best to give this task to an expert so that mistakes can be avoided, stress can be reduced, and time can be saved.
5. What’s your daily schedule like?
Speaking of time, you should think about whether it’s possible for you to take on an extra job on top of everything else you already do to run your business.
A successful SEO campaign requires a lot of planning and attention. If you can’t put in the time and effort that’s needed, your plans won’t work, so you might as well have done nothing.
Also, you probably won’t get good results if you give seo company tasks to a worker who already has a lot on their plate.
Make sure that whoever on your team is in charge of SEO is able and willing to take on this extra job, and that they won’t forget about it as they work on their other tasks.
If you’re thinking about hiring a new employee to do SEO, it’s always best to compare the cost to the fee that an seo company would charge.
Of course, SEO agencies usually handle the accounts of more than one client at a time, so you might decide that having your own dedicated SEO officer is worth the extra cost. But, in the end, it’s up to you to make that decision.
So, to sum it up
Before you decide whether to hire a local seo company or do this part of your digital marketing yourself, you should think about all of the above questions.
Remember that SEO should get as much attention as the rest of your marketing plan, so plan as well as you can and think about the pros and cons of each approach before you choose.